What to choose - a landing page or a website?
3 mins read
It depends on the task you are trying to solve.
If you need to present a single service or product, if you need the result quickly, and the development budget is small, it is better to choose a landing page.
If you have a wide range of goods or services, or want to present your company and provide a lot of information for potential customers, it is better to choose a website.
A landing page and a full-fledged multi-page website have different goals and functionality. The choice between them depends on your goal, business needs, and the resources you are willing to invest in creating and maintaining them.
Below is a detailed overview of each option to help you make the right decision.
Landing page
Key features:
- Single-page website;
- One promotional or informational screen;
- Focused on a marketing campaign, presenting a single product or service;
- Simple structure and navigation.
Ideal for:
- Quick launch of a product or service;
- Marketing campaigns;
- Lead generation;
- Selling a specific product or service.
Business card site
Key features:
- Consists of several pages, such as Home, About Us, Services, Contact, etc.;
- More detailed structure with expanded capabilities;
- Allows you to tell about the company, employees, products and services, collect feedback from users and encourage them to take actions like calling, ordering a product/service, or requesting a consultation, etc.
Ideal for:
- Companies offering products and services;
- Businesses that want to provide detailed information about their activities;
- Companies that want to build a long-term online presence;
- Companies looking to establish partnerships or raise additional funding.
Full multi-page website
Key features:
- Includes all the features of a business card website;
- Allows you to present a full range of products or services, as well as additional materials and resources;
- Allows you to place more information on the site on a larger number of different types of pages and convey all possible types of content;
Ideal for:
- Building the company's brand, attracting new clients and partners, increasing conversion rates from visitors to customers, measuring the effectiveness of marketing campaigns, and offering many other advantages.
It all depends on your needs and goals. Request a consultation through the “Order” form, and we will help you choose the best option for your business.
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