How to speed up your website and improve user experience?
2 mins read
Performance refers to the speed and efficiency of a website or application. The faster a page loads, the easier it is for users to browse and interact with it. Studies show that 53% of mobile users leave a site if it takes longer than 3 seconds to load. Poor performance negatively affects SEO, reduces conversions, and increases bounce rates.
Users expect a website to be not only fast, but also stable, without delays in displaying content or freezing during interaction. Even minor delays can cause irritation and force a user to switch to competitors. That is why optimizing performance is not only a technical task, but also a business task that affects visitor retention and project profitability.
What affects website performance?
Large files
- Heavy images and videos slow down page loading.
Code quality
- Outdated or overloaded code and unnecessary plugins can slow down the website.
Number of HTTP requests
- More server requests mean longer page loading times.
Lack of caching
- If the browser doesn't save temporary files, the website loads „from scratch” every time.
Server power
- If the server is weak or far from the user, loading will be slow.
How to improve website performance?
Optimize images
Use WebP and AVIF formats and reduce file sizes without losing quality.
Regular code review
Improve code quality, remove unnecessary lines, and fix errors.
Use a CDN
A content delivery network helps deliver content faster worldwide.
Enable caching
Storing files in the user's browser speeds up repeat visits.
Minimize HTTP requests
Combining images, files, scripts, and stylesheets reduces server load.
Lazy loading
Loads images and videos only when they appear in the viewport.
Why does website speed matter?
Higher Google rankings
Increased conversions
Better user experience
Trends show that users expect instant responses, and companies that invest in website speed gain a competitive advantage.
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