Smachno! na seli
"Smachno! na seli" - is an online store for home-grown vegetables developed for a farmer from the Ukrainian city of Poltava. He has been growing vegetables for 5 years and decided to go online to increase sales and attract new customers.
The project was implemented by the team at all stages of product creation: idea, market and competitor analytics, design, backend development, visualization, testing, setting up sales analytics, connecting payment systems, and technical support.
Deadlines:
Analysis:2 months
Design:2 months
Launch:8 months
Support:4+ months
The tasks, we worked on
- Create a unique and recognizable style and the main character
- Implement the business process of ordering "for the future harvest" with the possibility of prepayment and receiving products later
- Implement the possibility of donations to send products to the Armed Forces of Ukraine with the preservation of order history
- Increase loyalty of regular customers and attract media attention
- Attract new customers and increase sales
- Provide an excellent user experience for both visitors and regular customers
- Add a subscription function to updates of the assortment and notify you when the season for a particular product starts
- Analyze and offer optimal solutions for the implementation of business processes for growing, selling and delivering products
- Optimize business processes, including ordering and delivery
- Ensure a reliable and stable payment process and automate customer and order accounting
- Set up sales analytics
- Create a unique and recognizable style and the main character
- Implement the business process of ordering "for the future harvest" with the possibility of prepayment and receiving products later
- Implement the possibility of donations to send products to the Armed Forces of Ukraine with the preservation of order history
- Increase loyalty of regular customers and attract media attention
- Attract new customers and increase sales
- Provide an excellent user experience for both visitors and regular customers
- Add a subscription function to updates of the assortment and notify you when the season for a particular product starts
- Analyze and offer optimal solutions for the implementation of business processes for growing, selling and delivering products
- Optimize business processes, including ordering and delivery
- Ensure a reliable and stable payment process and automate customer and order accounting
- Set up sales analytics
The solutions, that were implemented
A unique mascot was developed, the prototype of which was a real cat of a farmer who owns the store
All illustrations are individually created and hand-drawn, and a set of souvenir products has been developed, which has increased customer loyalty and attracted new customers with children
Idea and implementation of an order for the Armed Forces of Ukraine with delivery to regions where there is no delivery by Nova Poshta
Monopay payment system was connected and the payment and order analytics process is automated
The analysis of the yield and cost of seasonal vegetables is carried out and a list of the most marginal crops is proposed
The idea and implementation of ordering vegetables "for the future harvest"
An internal CMS was developed to track order history by product type, customer, paid/unpaid orders, orders for future harvest and for the Armed Forces of Ukraine
Sales reporting has been automated
Implemented tools to optimize business processes of ordering, delivery and reporting for further analysis
Implemented a system of e-mail notifications about assortment updates and the start of the season for a particular product
Increased presence in social networks and brand attractiveness for the media
Personal user panel
- Saving data on delivery and recipients (multiple recipients)
- Order history (for yourself, for the Armed Forces, "for the future harvest")
Product page
- Convenient and structured presentation of information
- Possibility to order for yourself, for the Armed Forces, or "for the future harvest"
Admin panel
- Product management (adding, editing, deleting)
- Product availability management (season/out of season)
- Base of customers and subscribers
- Order history (for yourself, for the Armed Forces, "for the future harvest")
- Order analytics (paid/not paid, sent/not sent)
- Data export to Google Sheets
Responsive design
The team that created this site
Susanna Salata
PRODUCT MANAGER
Mariia Popova
GRAPHIC DESIGNER/ UI/UX DESIGNER
Svitlana Kondratenko
BUSINESS ANALYST
Vlad Shumkov
FULLSTACK DEVELOPER
Ihor Dronishynets
FULLSTACK DEVELOPER
Eugene Serdiuk
FULLSTACK DEVELOPER
Denis Slivinskyi
FULLSTACK DEVELOPER
Volodymyr Dehtiarev
FULLSTACK DEVELOPER
Olena Chornobryvets
QA ENGINEER
Hanna Horbenko
QA ENGINEER
Anna Klyba
QA ENGINEER
Marta Morintseva
QA ENGINEER
Iryna Shevchenko
BUSINESS ANALYST
Anton Chertok
FRONTEND DEVELOPER
Dmytro Bulakhov
FRONTEND DEVELOPER
Oleksandr Meshcherskyi
FULLSTACK DEVELOPER
Olena Halushka
UI/UX DESIGNER
Eugene Siedinin
QA ENGINEER
Susanna Salata
PRODUCT MANAGER
Mariia Popova
GRAPHIC DESIGNER/ UI/UX DESIGNER
Svitlana Kondratenko
BUSINESS ANALYST
Vlad Shumkov
FULLSTACK DEVELOPER
Ihor Dronishynets
FULLSTACK DEVELOPER
Eugene Serdiuk
FULLSTACK DEVELOPER
Denis Slivinskyi
FULLSTACK DEVELOPER
Volodymyr Dehtiarev
FULLSTACK DEVELOPER
Olena Chornobryvets
QA ENGINEER
Hanna Horbenko
QA ENGINEER
Anna Klyba
QA ENGINEER
Marta Morintseva
QA ENGINEER
Iryna Shevchenko
BUSINESS ANALYST
Anton Chertok
FRONTEND DEVELOPER
Dmytro Bulakhov
FRONTEND DEVELOPER
Oleksandr Meshcherskyi
FULLSTACK DEVELOPER
Olena Halushka
UI/UX DESIGNER
Eugene Siedinin
QA ENGINEER
The technologies and tools
Typescript
Figma
Adobe Photoshop
Adobe Illustrator
TypeORM
React-Toastify
Next.js
PostgreSQL
NestJS
RTK+RTKQ
Feedback from our customer
“ The website was created thanks to the tireless Susanna Salata, who not only made the website with her team but, also, she made me move in this direction. Now, the process of sending orders by mail all over Ukraine has been greatly simplified for me. No more need to fill in the data in a Google form every time — just register on the site once and that's it! “
Entire reviewSergii Marchenko, entrepreneur and the farm owner
The website was created thanks to the tireless Susanna Salata, who not only made the website with her team but, also, she made me move in this direction. Now, the process of sending orders by mail all over Ukraine has been greatly simplified for me. No more need to fill in the data in a Google form every time — just register on the site once and that's it!
Entire reviewSergii Marchenko
Entrepreneur and the farm owner
Smachno! na seli
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