Liudmyla Hoida
This project was created for a career consultant and coach - an expert with over 20 years of experience in the recruitment field. The website became the next step in the development of her professional path, focusing on individual coaching and supporting people through career transformations.
It is a one-page resource that combines the functions of an online business card with tools for easy first contact with potential clients. The main goal of the landing page is to help the user understand what kinds of requests they can address, what services the expert provides, and what the cost of cooperation will be.
Deadlines:
Analysis:2 weeks
Design:3 weeks
Launch:3 weeks
Support:on request
The tasks we worked on
The tasks we worked on
- Visually and stylistically align the website with the expert’s established presence on social media - including her color palette, tone of voice, and value framework
- Design the page structure so that users immediately perceive not only her competence and personalized approach, but also her human side - through photos, working principles, and authentic client testimonials
- Highlight the core idea: coaching from an expert with recruitment experience is a combination of support and deep understanding of the market, change processes, and growth points
- Show that the expert doesn’t work with a “career” in isolation, but with a person in a moment of transition — searching for a new job, emerging from stagnation, or discovering new directions for development
- Convey a non-judgmental approach as the foundation of her interaction with clients
- The website was designed to serve not just as a digital business card, but as a tool for initial contact
- Provide multiple communication channels: direct messages via social media (LinkedIn, Telegram) and a simple consultation booking option
- Showcase flexibility in collaboration formats - from a one-time session to long-term coaching, with the ability to adapt to each client’s request
- Implement intuitive navigation, a design that builds trust in the expert, and full mobile responsiveness
- Visually and stylistically align the website with the expert’s established presence on social media - including her color palette, tone of voice, and value framework
- Design the page structure so that users immediately perceive not only her competence and personalized approach, but also her human side - through photos, working principles, and authentic client testimonials
- Highlight the core idea: coaching from an expert with recruitment experience is a combination of support and deep understanding of the market, change processes, and growth points
- Show that the expert doesn’t work with a “career” in isolation, but with a person in a moment of transition — searching for a new job, emerging from stagnation, or discovering new directions for development
- Convey a non-judgmental approach as the foundation of her interaction with clients
- The website was designed to serve not just as a digital business card, but as a tool for initial contact
- Provide multiple communication channels: direct messages via social media (LinkedIn, Telegram) and a simple consultation booking option
- Showcase flexibility in collaboration formats - from a one-time session to long-term coaching, with the ability to adapt to each client’s request
- Implement intuitive navigation, a design that builds trust in the expert, and full mobile responsiveness
The solutions that were implemented
Focus on key messages in the hero section: a large photo of the expert with direct eye contact, bold typography, and links to primary social media platforms for quick communication
The navigation menu is hidden, as in mobile versions, to minimize distraction
The expert’s branded color is used, complemented by a color palette that psychologically evokes trust and expertise
A separate section highlights the two approaches the expert uses in her work. As the user scrolls, these blocks move closer together to illustrate the complementarity of coaching and recruitment expertise
Symbolism of growth is used throughout the site: the staircase in the section with requests and services serves as a metaphor for development and a visual cue for the path the user may take
Service package cards are placed side by side for easy and quick comparison, and each includes an explanation of which requests the format is designed to address
Integrated with Calendly for quick booking of an initial consultation
The contact form is connected to a Telegram bot for convenient communication and to preserve the message history
Links to social media are placed in the header and footer as alternative communication channels
Legal documents have been added to the site: the Privacy Policy and Public Offer Agreement define the legal aspects of cooperation and ensure transparency in communication
The landing page is adapted for three screen types - mobile, tablet, and desktop - with additional content balancing for large-format displays
Visual Concept - Focus on Softness, Trust, and Depth
- The design incorporates several symbolic visual elements: a dark background echoes sections with a water texture, creating a sense of depth - a metaphor for the internal transformations that take place during coaching
- The perception is softened through the use of imagery such as stairs, droplets, water, and an hourglass - symbols of time, growth, and introspection
- The introduction section about the expert includes her quote, which follows a block with a sea-themed background and forms an emotional connection between content and design. The phrase "I don’t judge - I support" is visually emphasized, reinforcing the focus on care and guidance
Animations as a Tool of Presence
- The typing animation in the "Requests" section creates the impression of live interaction - as if users are reaching out to the expert with their own questions
- The "About the Expert" section combines animated text appearance, a warm and emotionally engaging photo, and certificates with experience details - all aimed at creating a sense of involvement, trust, and expertise. This allows the user to see not just a professional, but a person who feels "close" and truly understands their needs
Testimonials - Reinforcing Trust
- The testimonial block is implemented as an animated slider to make the content more engaging and easier to absorb
- All client reviews are unedited and accompanied by usernames or real names from social media, emphasizing their authenticity. This block is not just confirmation - it's social proof of the coach’s effectiveness that leaves an emotional impact
Responsive design
The team that created this site
The technologies and tools
Figma
Adobe Photoshop
Astro.js
Typescript
Tailwind CSS
React.js
Swiper
Framer Motion
Calendly
Telegram API
Formik
Yup
Figma
Adobe Photoshop
Astro.js
Typescript
Tailwind CSS
React.js
Swiper
Feedback from our customer
“ I came to the first meeting with the team without a clear idea of what exactly I wanted. But Susanna Salata asked incredibly thoughtful questions and created a space that helped me understand what I wanted to say about myself — and who I was saying it for. When I saw the first design concepts after that conversation, I was genuinely impressed. The girls helped me see and present myself in a way that feels authentic and comfortable to share with the world. If you're like I once was — putting off creating a website because you don't know where to start — I wholeheartedly recommend the 'i love my team'. They’ll truly take the time to understand and feel you. “
Entire reviewLiudmyla Hoida, сoach
I came to the first meeting with the team without a clear idea of what exactly I wanted. But Susanna Salata asked incredibly thoughtful questions and created a space that helped me understand what I wanted to say about myself — and who I was saying it for. When I saw the first design concepts after that conversation, I was genuinely impressed. The girls helped me see and present myself in a way that feels authentic and comfortable to share with the world. If you're like I once was — putting off creating a website because you don't know where to start — I wholeheartedly recommend the 'i love my team'. They’ll truly take the time to understand and feel you.
Entire reviewLiudmyla Hoida
сoach
Liudmyla Hoida
LANDING